The Thinking
The columns
Through My Lens
Reflective pieces. Stories of the past and how that translated to who I am now as a strategist. This is how the work looks like from where I sit.
The Stories Connected
What the news actually means for a business, the people in it, and the ones around it. This is technical insights told in plain language everyone would understand.
Essays
4 essays
- Through My Lens
Where You Are Now
Most founders can describe where they want to be in five years. Ask where they are today and the answer goes soft. A roadmap drawn from an approximate location takes you somewhere approximate.
- Through My Lens
Where You Can Go, and Where You Want to Go
Most plans are built from what a company can already reach, which is why they arrive somewhere nobody chose. A destination set by your current capability is a forecast wearing a plan's clothes.
- Through My Lens
Trace the Road Backward
A skipped step does not stay where you left it. It waits, and it comes back with a bigger title. When it does, the way out is rarely to look at the whole mountain.
- Through My Lens
The First Three Punches
When everything is urgent and the list will not finish, "now" stops being a to-do list and becomes a filter. Three questions decide what actually moves this week.